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NEUE LABS X POC X BACK

NEUE REVOLUTIONIZES THE WAY WEARABLE TECHNOLOGY CAN IMPACT THE FASHION INDUSTRY

This Swedish fashion-tech company approached the DTech Lab with an opportunity to explore advanced digitization of fashion for two globally leading brands, BACK, and POC Sports.

 

POC SPORTS

POC is a high-end sports apparel brand, best known for its helmets. Having recently launched a new product line intended specifically for bicycle commuters, it looked to the DTech Lab to create a product that utilizes wearable technology to enhance urban cyclist safety.


In response to this exciting challenge, the team developed a backpack with embedded directional signals and brake lights,  controlled by the cyclist's mobile. The phone maps out a route through the city,  utilizing Neue’s microchip to control small vibrating motors on the rider's thighs indicating where to turn.

Simultaneously the microchip turns on directional signals alerting anyone behind the rider to their intentions. If the rider stops short the red brake lights on the backpack turn on. The user need not move his hands off the bike or lose sight, as all the communication happens between the phone and the backpack automatically.

 
 

TEAM MEMBERS

Neue Labs AB Participants
Fredrik Timour
Johan Avoine
Emil Wallin

Hair & Makeup
‍Janeth Ruiz

Models
Katy Kuang
Karina Ochoa Beltran
Stephanie Zhang

Photographer
April Blum

FIT Student Participants
Anastasia Edwards-Morel (POC Project)
Audrey Leonard (POC Project)
Caroline Berti (Back Project)
Jean Claude Aramouni (POC Project)
Julia Husch (Back Project)
Karina Ochoa Beltran (POC Project)
Stephanie Zhang (Back Project)

FIT Faculty Participants
Eileen Karp
Prof. Andy Liu
Prof. Leonard Bess

DTech Videographer
Leroy McLeod (Main)
Julian Catasus y Brueggemann (Additional scenes)

DTech Video Production
Julian Catasus y Brueggemann

 

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