Led the creative development of the Jitney bus wrap campaign using post-production and AI tools. The visuals announced the brand’s summer pop-up in the Hamptons and ran on the NYC–Hamptons route as mobile advertising.
Created a digital archive of 80+ carryover styles to establish pre-production standards. Streamlined artwork placement approvals and reduced sampling rounds from 5+ per style to 1–2. The blocks also support quicker development of new styles.
Repurposed pre-production digital assets to create fun, innovative ads for the brand’s social media—turning development tools into engaging marketing content.
Developed engaging social media assets using AI and emerging creative tools to build a cohesive brand narrative. Explored new ways to connect physical products with digital experiences.